Rajar Q4 2024: U.K. radio maintains strong reach
87% of the U.K. adult population listened to radio in Q4 2024
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The research shows radio reaches up to 90% of the population in key markets
Broadcast industry vet Rich Redmond joins in
Einar Logi Vignisson on how Iceland’s public broadcaster stays adaptable, supports local music and maintains strong ad revenues
It is aimed at radio manufacturers, regulators and broadcasters
Technology, implementation progress and more to be discussed
The goal is to enhance ad targeting for audio streams
87% of the U.K. adult population listened to radio in Q4 2024
A total of 88.3% of the U.K. adult population listens to radio weekly
Commercial radio's listening is climbing; the BBC's is not
Q1 2024 Rajar figures show significant growth across the board for Bauer
The media group has seen significant YoY listener growth across many of its brands
While a snapshot suggests little has changed since Q3, the data speaks volumes
The U.K. is seeing a noticeable shift to digital listening
The slight lift in overall figures hides some dramatic shifts
Bauer Media Audio UK's strategy pays off and is helping keep commercial radio healthy.
More people now listen via a digital device
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