Bauer Media Audio UK celebrates Q4 2023 Rajar results
The media group has seen significant YoY listener growth across many of its brands
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The annual NUG@NAB gathering of engineers in the early hours of the NAB Show was treated to a wide variety of radio technology discussions
The media group has seen significant YoY listener growth across many of its brands
While a snapshot suggests little has changed since Q3, the data speaks volumes
The U.K. is seeing a noticeable shift to digital listening
The slight lift in overall figures hides some dramatic shifts
Bauer Media Audio UK's strategy pays off and is helping keep commercial radio healthy.
More people now listen via a digital device
Figures show a jump in smart speaker use
Most U.K. radio listeners continue to tune in via a digital platform
Most U.K. adults listen to live radio using a digital device
The 2022 Q1 figures show a growing shift towards talk format radio
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