
Australian commercial radio is showing its resilience, with metropolitan ad revenue increasing in the second quarter of 2024, according to new figures released by Commercial Radio & Audio. This is the first time CRA has included both broadcast radio and digital audio ad revenue.
Total metropolitan ad revenue, combining broadcast and digital, rose 2.6% to AU$200.7 million in Q2 2024 compared to the same period last year.
Jo Dick, CRA’s chief commercial officer, said the results were extremely positive after a challenging start to 2024.
“Market conditions are tough right now, but radio is once again showing that it is resilient, reliable and the best bang-for-buck when advertising budgets are tight,” Dick said.
“The data also shows us that for the first six months of 2024, total radio ad revenue, including both broadcast and digital, remains steady, up 0.2% on the first half of 2023,” she added.
Media data analytics company Milton Data compiled CRA’s quarterly broadcast radio ad revenue figures.
Previously, CRA only released metropolitan ad revenue figures for broadcast radio, not digital audio. CRA’s digital audio ad revenue figures are included in the Australian Online Advertising Expenditure Report (OAER), compiled by PwC and released by IAB Australia.
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