The committed engineer and entrepreneur founded today's Lawo AG in 1970
Rajar has released the United Kingdom’s radio audience figures for the third quarter of 2022. They show that over that period, 49.7 million adults or 89% of the adult (15+) U.K. population tuned in to their selected radio stations each week for an average of 20.6 hours.
In terms of how those listeners consume live radio, digital dominates. Only 34% of weekly listening hours are via FM and AM. The balance — 66% — is digital, broken down accordingly: 39% DAB, online 24% and the rest digital TV. Of online listening, more than half — 57% — is via smart speakers, and the balance is via a website and mobile apps.
Compared to the first and second quarters, smart speaker listening is growing.
Given the traditional focus on drive-time radio, it’s interesting that the bulk of radio listening — 63% — is at home; 23% is while travelling in a vehicle, and 14% is while at work or another destination.
Another point to note: This measurement period covers a particularly tumultuous one for the U.K. — the death of Queen Elizabeth II and Boris Johnson’s departure as Prime Minister — and yet most news and talk stations saw a drop in listeners.