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The RedTech Online Global Content Series features discussions with industry experts on key topics and themes impacting the world of radio and audio programming.
Episode 1 — March 6 at 4:00 P.M. – 5:00 P.M. CET/10:00 A.M. – 11:00 A.M. ET
Listen to two extracts and listen above to access the full version.
Content and Programming Innovation
The first series comprises six episodes. Episode 1, “Content and Programming Innovation,” takes place on March 6 and welcomes top global audio and radio broadcast leaders who will explore new content creation opportunities on linear and on-demand broadcasting and the role of generative AI in radio and audio and how it’s transforming the listener experience and business models in their countries.
In addition, there’ll be a discussion evaluating the relevance of traditional current programming formats like TOP 40, Urban, and others and their continuing relevance in the age of limitless music streaming.
Episode 2 — April 3 at 4:00 P.M. – 5:00 P.M. CET/10:00 A.M. – 11:00 A.M. ET
Listen to two extracts and listen above to access the full version.
Audience Engagement and Growth
Episode 2, “Audience Engagement and Growth,” takes place on April 3. During this session, audio and radio titans will leap into a timely discussion on topics including strategies to attract and retain listeners, including Gen Z, and understanding their preferences. They’ll also identify effective promotion, contests, and content strategies and tactics to win over audiences and advertisers.
Episode 3 — May 8 at 3:00 P.M. – 4:00 P.M. CET/9:00 A.M. – 10:00 A.M. ET
Listen to two extracts and listen above to access the full version.
Strategies for Attracting and Retaining Elite Talent
Episode 3, “Strategies for Attracting and Retaining Elite Talent,” takes place Wednesday May 8 at 3 p.m. CET (9 a.m. ET). This episode will delve into the following topics, and more:
• New skill sets air personalities need to master to compete in a radically different media environment
• Tips and tactics to attract the next generation of talent to radio
• Recruiting and retaining personalities to attract large audiences
• Incentives to encourage on-air talent to create original content for on-demand consumption and for social media marketing
Episode 4 — Nov. 6 at 3:00 P.M. – 4:00 P.M. CET/9:00 A.M. – 10:00 A.M. ET
Listen to two extracts and listen above to access the full version.
Episode 4 — Global Trends in Content Creation for Radio and Audio
