The Podcast Show 2025 will spotlight the growing role of podcast advertising, with a dedicated track exploring trends, tools and research shaping how brands and agencies engage with audio audiences. Organizers say the program underscores the medium’s evolution as a key pillar in the global ad ecosystem.
Sessions will cover multiple angles of podcast monetization, from market dynamics to brand suitability, perception studies and in-depth audience behavior data.
Market trends and contextual targeting
In “Podcast Advertising Market Trends,” Cameron Hendrix, CEO and co-founder of Magellan AI, and Jim Ballas, general manager of measurement, will examine shifts in spending patterns and strategies across key podcast markets, including the U.S., U.K., Germany, France and Australia. The session will focus on 2025 data and what it reveals about how advertisers are investing across geographies.
Sharon Taylor, executive vice president of podcast and content delivery at Triton Digital, and Corey Layton, head of digital audio at ARN, will lead the session “Brand Suitability and Contextual Targeting in Podcasting — Tools and Insights.” They will explore how podcast platforms are advancing their targeting capabilities to meet advertiser demands for brand-safe environments without compromising the authenticity of host-read content.
Gabriel Soto, senior director at Edison Research, and Ollie Chadwick, regional director for the U.K. and Ireland at AdsWizz, will present “Infinite Dial UK 2025,” offering the latest insights into digital audio consumption. The session will emphasize podcast listening in the U.K., building on Edison’s established methodology for measuring digital audio behavior.
Podcasting’s place and unlocking perception
Tom Webster, partner at Sounds Profitable, will lead “Podcasting’s Place in the Advertising Landscape,” drawing on recent comparative data that positions podcasting alongside other ad-supported media in 2025. Organizers say this session will help advertisers gauge the relative value and reach of podcasting versus other formats.
In “Unlocking the Power of Perception,” Jay Nachlis, vice president at Coleman Insights; Diana Barnes, chief brand officer and creative director at WHY Brands; and Tony Mennuto, founder and chief commercial officer at Audio Milkshake, will present a case study on how a global baby lifestyle brand used targeted insights to refine its approach to podcast content, brand voice and listener engagement.
The Podcast Show 2025 will take place in London, May 21-22, and continues to build on its mission to connect the global podcasting industry with advertisers, platforms and creators.
You can explore the program here.
You can find more details about the show and register here.
