RedTech Summit 2022

2 & 3 June 20122, La Seine Musicale, Boulogne

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Gallery "on the seine"

The challenge for radio CEOs and CTOs

RedTech International, the global platform for the radio and audio industries, is delighted to invite
you to our inaugural RedTech Summit. The event will take place at La Seine Musicale music and
performing arts center, located on Île Seguin — island on the Seine river between Boulogne-
Billancourt and Sèvres in the western suburbs of Paris. We’ve designed this summit from the ground
up, based on feedback from chief executives and chief technology/digital officers at radio networks
around the world.

Imagine if radio were invented today. How would what you are providing — linear content streams broadcast from towers — fare in a world against streaming apps that provide interactivity and choices? Larry Rosin from Edison Research kicks off Day 1 with audience trends derived from the firm’s studies in markets around the world. He comments, “The data will scare anyone who is leaning on the existing radio model.”

We’ve invited the former COO of Bauer Media, Veit Dengler, to facilitate Day 1’s Strategy workshop aimed at teasing out real, practical, implementable steps to help CEOs accelerate their digital businesses — to think like content owners using the internet as their core distribution platform to every connected device. To us it’s important for the Strategy Day facilitator to be someone at the heart of the digital transformation of a radio network — but also someone who now has some distance. The distance creates objectivity — the ability to assess where a strategy failed, lessons learned, new paths available — and the wisdom gained from experience.

The feedback we received also prompted us to dedicate an entire day (Day 2) to technology. It’s critical for CEOs and CTOs to attend both days since it’s clear that the moment you commit to being a content business distributed on the internet to every connected device, technology and software becomes a critical business enabler.
The discussion on Day 2 is not about algorithms and coding — it’s about the opportunities, existing and emerging, that new technologies play in ensuring a thriving future for your business. Key facilitators, including Steve Shultis, NY Public Radio, United States; Christian Schalt, RTL, Germany; and Antonio Arcidiacono, CTO, European Broadcasting Union, will discuss the use cases and guide the conversation.

Event Schedule

A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradise

9.00 - 10.00 AM

Opening – Contextual Presentation

The State of audio including radio, streaming and on demand in multiple markets around the world.

Larry Rosin,

Edison Research

10.15 - 11.30 AM

Round Table 1

Facilitated by Veit Dengler, ex COO Bauer Media Group. Ex CEO of NZZ Media Group. Currently Veit is a Fellow at the Reuters Institute for the Study of Journalism.

Veit Dengler

ex COO Bauer Media Group. Ex CEO of NZZ Media Group.

11.45 - 12.55 PM

Round Table 2

1) Linear radio’s business model served it well in the analog era. Today’s media buyers have different expectations when trying to reach their target audiences. a) How does monetization of audiences and content change when your business is OTT (on IP)? b) Opportunities and Pitfalls in Audience Measurement

Veit Dengler

ex COO Bauer Media Group. Ex CEO of NZZ Media Group.

14.00 - 13.00 PM

Round Table 3

1) The content businesses we run today, with a significantly scaled up digital footprint, will require different talent, skills and processes. a) Talent, skills, leadership b) Operations c) Organizational structure