Flightpath, developer of an ad campaign predictive analytics platform, and podcast producer and distributor Lemonada Media have announced that Lemonada will use Flightpath’s podcast and ad campaign performance forecasting services to “elevate its sales operations, planning processes, and data strategy; bringing greater precision, visibility, and scalability to its rapidly growing business,” according to an announcement.
It adds, “The collaboration equips Lemonada’s revenue team with centralized traffic management capabilities, forecasting intelligence, and real-time performance insights, enabling more accurate inventory planning, improved campaign execution, and stronger alignment between content, sales, and advertiser demand.”
Lemonada Head of Revenue Mike MacDonald said the collaboration would “bring greater clarity and precision to our forecasting and campaign management. As our business continues to scale, having deeper visibility into our inventory and performance allows us to better support our creators and deliver stronger, more strategic outcomes for our advertising partners.”
Flightpath Chief Revenue Officer Laurie Belleau said, “Lemonada has built a premium, creator-first network offering a compelling slate of shows that reaches an audience of millions with their engaging content. Flightpath brings together reliable inventory forecasting and predictive analytics to provide the visibility and control needed to drive sustainable revenue growth.”
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