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Mission Media has launched Content Hub, a technology platform designed to help advertisers and agencies discover, evaluate and manage podcast advertising inventory.
According to the company, the platform combines audience insights, inventory availability, contextual information, pricing data and campaign management tools within a single interface.
Mission Media said Content Hub provides access to data covering more than 300,000 podcasts, 116 million listeners, 80,000 audience segments and 200 content categories. The platform allows buyers to search for shows by topic or keyword, analyze audience trends and monitor inventory availability and pricing.
David Krulewich, chief executive officer of Mission Media, said the platform was developed to address challenges around transparency and fragmented workflows in podcast advertising. “Programmatic podcast advertising has evolved into a major media channel, but the infrastructure supporting buyers has remained fragmented and opaque,” Krulewich said. “No other media advertising company is offering a multi-functional platform that combines real-time inventory visibility, contextual intelligence, audience discovery, pricing transparency and campaign management all in one environment.”
The company added that the platform also includes campaign management tools that enable users to monitor delivery, pacing and reporting across active advertising campaigns.
Image: Magnific
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