Zeno Media and Norsan Media join hands

Zeno Media has partnered with Norsan Media to provide audio streaming technology across the Hispanic media company’s radio station portfolio. Norsan Media operates more than 50 radio signals alongside television stations, digital platforms, print publications and cultural events serving Hispanic communities across key markets in the United States.

Through the partnership, Zeno Media will provide the streaming infrastructure for Norsan Media’s stations, supporting distribution across mobile, web and connected devices.

Nikols Latuff, chief growth officer at Zeno Media, said the partnership builds on the company’s long-standing focus on Hispanic audiences. “Serving Hispanic audiences has been part of Zeno’s DNA from the very beginning, and partnering with Norsan Media is a natural extension of that commitment,” Latuff said. “They’ve built an incredible connection with Hispanic audiences across the U.S., and by combining it with Zeno’s streaming technology, we can extend reach, deepen engagement and create new monetization opportunities, ensuring Hispanic voices and stories continue to be heard, celebrated and connected across communities wherever people tune in.”

Edgar Saucedo, president of Norsan Media, said the agreement will support the company’s digital strategy and streaming business. “Partnering with Zeno Media allows us to strengthen our digital strategy, expand our reach and take greater control of our streaming inventory,” Saucedo said.

The partnership reflects a continued move among broadcasters toward combining traditional radio distribution with digital streaming platforms to reach audiences across multiple listening environments.

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