StreamGuys has introduced an AI-powered ad-tagging service designed to automate the placement of ad markers in podcasts and archived audio content. The company says the service builds on AI workflow tools it introduced at the 2025 NAB Show and supports its broader focus on digital advertising, ad insertion and programmatic revenue generation.
According to StreamGuys, the service automatically identifies natural transition points where midroll and other advertisements can be inserted. The company says this can help broadcasters, podcasters and digital publishers increase available advertising inventory while reducing the manual work required to prepare content for monetization.
“This is really about helping producers save time while unlocking more revenue,” Eduardo Martinez, executive vice president of technology at StreamGuys, said. “Whether you’re producing content at a rapid pace or sitting on a large library that’s never been prepared for digital ad insertion, AI allows us to automatically identify those natural break points and make that content monetizable.”
StreamGuys first introduced AI-powered workflows in 2025 to automate ad marker tagging, captions, translations and transcription for podcasts and on-demand media. The company says the new service expands those capabilities with a standalone architecture, multilingual support and additional workflow integration options.
We can ingest content from virtually any source and return ad markers in whatever format a platform requires.
Eduardo Martinez, executive vice president of technology at StreamGuys
Ad insertion technologies
A key feature is interoperability. StreamGuys says the service can ingest content from RSS feeds, FTP uploads and third-party sources and return ad marker data in ID3 metadata or other formats required by external systems. “The service is completely agnostic from a delivery standpoint,” Martinez said. “We can ingest content from virtually any source and return ad markers in whatever format a platform requires. That means it can work with any hosting environment, while also integrating seamlessly into workflows like SGrecast for customers who want a unified production-to-publishing pipeline.”
The company says the service builds on its existing work in ad insertion technologies, including metadata normalization, timing alignment and SCTE-to-ID3 conversion. According to StreamGuys, these processes are designed to help maintain consistent audio levels and timing accuracy for dynamically inserted advertisements.
Tim Labelle, executive vice president of sales at StreamGuys, said the service forms part of a wider strategy focused on digital audio monetization. “Our holistic focus on digital advertising is the reason people should come see us,” Labelle said. “AI ad tagging helps customers from an operational perspective by making sure they have maximum audio inventory. When you combine that with our ad network, programmatic revenue services and dynamic creative capabilities, we offer practical ways to make more money.”
StreamGuys says its broader offering includes a programmatic advertising marketplace and consulting services intended to help broadcasters manage inventory, connect with demand sources and increase digital revenue. The company says AI ad tagging can expand the amount of inventory available for direct sales, dynamic ad insertion and programmatic advertising.
“We’re building a comprehensive monetization ecosystem around digital audio, and helping organizations turn streaming into a predictable, scalable revenue engine,” Labelle said. “By creating more inventory and connecting it to the right demand, we can significantly increase the value of the digital audience.”
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