
Commercial Radio & Audio has announced the latest addition to the Heard 2025 lineup: a session titled “Audio x Mixed Media Modeling,” which will take place on Tuesday, Feb. 11, at the Pyrmont Theatre, ICC Sydney.
Rose Herceg, WPP ANZ president, will lead the discussion, joined by Paul Sinkinson, managing director of Analytic Partners; Marelle Salib, chief investment officer of OMD; and Olivia Martini, senior client director at Carat.
The session will explore audio’s evolving role in mixed media strategies and its potential to transform the media landscape.
Presented by CRA in partnership with ARN, Nine Radio, Nova Entertainment and SCA/LiSTNR, Heard 2025 includes a complete program of sessions and networking opportunities.
The event begins with a 1:30 p.m. arrival for a 2:00 p.m. start, followed by networking drinks at 4:15 p.m. Admission is free, but spots are limited.
For more information or to register, visit the Heard 2025 registration page.
These stories might interest you
CRA announces first speakers for Heard 2025