Attribution, not reach, is the new currency that moves budgets
The survey also finds rising daily online audio use and broad adoption across age groups
Commercial radio increased its share of listening; BBC reported mixed audience results
Inducted on Oct. 22 at the Rainbow Room in NYC
Survey findings also highlight radio’s role in car journeys and advertising trust
Launched online in October 2025, the children's station attracted more than 3 million listens
Legislation trying to keep up with changing listening habits
News leads Australia's podcast rankings as "Mamamia Out Loud" tops June chart
GfK Metro Survey 4 shows commercial radio sustained its record audience while growing year-over-year
The research compares more than 1,200 campaigns and examines audio's role in marketing effectiveness
The annual study highlights radio’s continued reach as podcasting and streaming audio expand
The latest survey points to sustained reach above 12 million listeners
As broadcast revenue softened, member digital audio growth outpaced the wider market
The latest results show opportunities for brands targeting male audiences
The industry body says further action on regulation and radio prominence remains critical
The latest GfK survey highlights multi-platform listening across broadcast and streaming
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