Bauer Media Audio to launch Rayo
Rayo will unite all Bauer’s audio with relevant content in each market
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Program aimed at young broadcasters moving up
Patches are available for one affected product, with two more in progress
Broadcasters and stakeholders can submit feedback through Nov. 9
Tuner can be remotely operated and act as a silence monitor
ARD Sounds reported sharp gains as broadcasters debated audience discovery
Rayo will unite all Bauer’s audio with relevant content in each market
The acquisition takes the group's Ireland portfolio to six stations
The platform provides advertisers with access to an audience of more than 50 million monthly audio impressions, says the firm
The group managing director's career spans more than 35 years
The appointments are in advertising and product development
Lucy Thomas will officially join the company in May 2023
The acquisition of Red FM strengthens the operator’s position in the country
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