Bauer Media Audio launches Rayo app for Android Automotive
The move brings Bauer's platform into native in-car infotainment systems
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The initiative will deliver content across on-air, digital and dashboard platforms
The upgrade adds new analytics capabilities for more detailed, timely audience insights
The probe is designed for monitoring, alignment and regulatory compliance
The system uses neuroscience-informed models and real-time context to guide programming
The plan aims to cut debt and position the broadcaster for post-Chapter 11 operations
Software updates and new options are offered
The move brings Bauer's platform into native in-car infotainment systems
The broadcaster says international appetite for U.K.-produced music content is growing
Sami Tenkanen is capitalizing on localization, AI innovation and strategic diversification
The sought-after license has a complex history
Broadcasters, regulators and tech experts gathered in Athens to chart the future of radio and audio
The audio advertising platform is already in eight of Bauer’s European markets
Q1 2024 Rajar figures show significant growth across the board for Bauer
The appointment is with immediate effect
SharpStream has been a long-term partner of Bauer Media Audio across Europe
The move is part of Bauer's strategy to advance its digital development
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