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Xperi has announced that the DTS AutoStage Broadcaster Portal radio listening audience measurement platform has added 246 United States new markets to its sample. These are smaller markets but no less important to the broadcasters who operate in them. It brings the total to 550 markets in 49 states.
A release noted, “The 246 new markets add approximately 1 million vehicles to the AutoStage Broadcaster Portal’s coverage, for a total of 7.7 million U.S. vehicles. That scale, unprecedented in the industry, gives radio broadcasters in markets of every size a clear window into what in-car listeners actually tune in to.”
It added, “They get data from the prior day’s listening, published every day, with daypart detail, hourly listening trends, and audience listening heatmaps. Portal access is delivered through a free standard tier or a premium tier for subscribing radio stations.”
Xperi Senior Vice President of Commercial Strategy and Partnerships Joe D’Angelo said, “Until now, reliable radio data has mostly been a ‘big-market’ advantage. The AutoStage Broadcaster Portal changes that by bringing actionable listening insights to broadcasters who have never had them. For example, a station in a smaller town of 20,000 people can now see its audience data with the same clarity as a station in New York or Los Angeles.”
He continued, “We now publish radio data in more than double the number of markets of any other audience measurement service. And each station in these markets can benefit from the portal’s data at no cost, through our free standard tier.”
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