In radio sales, content “integration” is king
Integrating a client’s product or service into programming is a great offering for a sales team and can be done cleverly and economically
Breaking News
Adthos opens the door to OpenAI generated ads
The ad-sales platform has launched a 100% A.I. platform which can write, create and play audio ads, says the firm
RadioADMaker creates audio spots in three minutes
The platform allows small businesses to create their own audio spots
The Shameless Girls and Squiz Media are top of the pods
Nine of the top 10 podcasts in February’s Australian Podcast Ranker are Australian-produced shows
Digital audio ads surge in Australia
Streaming audio accounts for 63% of the digital ad spend according to a new report which reveals an AU$221 million spend in 2022
Selling multi-platform radio solutions
Radio sales professionals are now tasked with selling across a far broader product suite. This represents an opportunity, but requires a focused strategic approach
Metro commercial radio ad revenue drops 2.1%
Despite strong audience figures, commercial radio ad revenue across Australia’s five major metropolitan markets is down
Targetspot teams up with Ausha
The partnership will help simplify podcast advertising purchasing
Bauer Media Audio Portugal launches audioXi
The platform provides advertisers with access to an audience of more than 50 million monthly audio impressions, says the firm
Triton ventures predictions for 2023
The predictions cover radio and podcast advertising and marketing
