Combining a dozen AI technologies, Adthos has announced the launch of a 100% AI-generated platform dedicated to the creation of audio ads for radio, podcasts and streaming. The company says the Adthos Creative Studio utilizes GPT-4, the latest language model to be released by OpenAI, and that the company has been working with OpenAI for the last two years.
With the ability to generate complete audio ads from start to finish, advertisers submit a briefing via a self-service portal, and the AI generates the script, adds AI voices, sound effects and music to create a fully AI-produced ad. According to the company, the platform’s library offers 100’s of AI voices and includes Emmy Award winning voice actors and talents who are part of the Top 10 Morning Shows in the United States.
Adthos says that the service not only provides advertisers with efficient self-service ad production, but also offers publishers the kind of micro-transactions that can help to support long-tail revenue streams. Publishers are also able to add their own branding to the self-service portal to provide a more personalized service for customers.
Out-of-the-box integrations with radio automation systems and ad-servers means that ads can be immediately played out, enabling publishers to create a true self-service ad-buying platform. With two dozen publishers already testing out the product, Adthos is inviting others to participate in the trial by applying here.
A video demo of the platform is available here, and the company has provided demos of audio commercials created using synthetic voices here.
Meanwhile, Adthos is running a hospitality suite for people to learn more about the Adthos platform at the Wynn Hotel during NAB 2023, April 15–19. Contact the company here for an appointment.
