The “impossible sell” playbook
Radio is a notoriously competitive industry; so how can we win when the market dynamics are against us?
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The youth are enthusiastic users of audio content but getting them to embrace radio raises a significant issue for media marketers
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Radio is a notoriously competitive industry; so how can we win when the market dynamics are against us?
Integrating a client’s product or service into programming is a great offering for a sales team and can be done cleverly and economically
Radio sales professionals are now tasked with selling across a far broader product suite. This represents an opportunity, but requires a focused strategic approach
Build it and they will come? Sadly, this is not the case when it comes to podcasting and advertising revenue
All radio stations should be podcasting, but commercial stations have the added challenge of selling their podcasts
Understand your audience, then create and deliver the content they thirst for
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