The “impossible sell” playbook
Radio is a notoriously competitive industry; so how can we win when the market dynamics are against us?
Breaking News
In radio sales, content “integration” is king
Integrating a client’s product or service into programming is a great offering for a sales team and can be done cleverly and economically
Selling multi-platform radio solutions
Radio sales professionals are now tasked with selling across a far broader product suite. This represents an opportunity, but requires a focused strategic approach
So, you’ve got a podcast that you’d like to monetize?
Build it and they will come? Sadly, this is not the case when it comes to podcasting and advertising revenue
Three strategies for selling radio and podcasts together
All radio stations should be podcasting, but commercial stations have the added challenge of selling their podcasts
Seven golden rules of podcasting
Understand your audience, then create and deliver the content they thirst for
