![Radio still important in Belgian advertising spend](https://RedtechPro.b-cdn.net/wp-content/uploads/2023/04/Belgium-radio-850x560.png)
According to joint benchmark research by advertising agencies UBA (United Brands Association) and UMA (United Media Agencies), radio accounted for 14.5% of all advertising spend in Belgium in 2022.
TV continued to be the leader of the pack, with 35.6% of total advertising spend. Radio came second, while advertising in press dropped from 6.4% (2021) to 5.3%.