Tuesday October 3, 2023

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Brandy, radio jingles, sonic branding, Media One Group, LFM

Featured

Brandy provides new jingles for LFM

Brussels-based jingle house Brandy created a new jingle package for Media One Group's LFM in Lausanne, Switzerland

Featured Technology

Radio Digitale Piemonte boosts DAB+ coverage

The radio consortium is successfully growing DAB+ coverage for the Turin metropole in Italy's northwest

Events Featured News & Business

Registration opens for Radiodays Europe 2024

Radiodays Europe 2024 is March 17-19 in Munich.

AdLarge partners with Barometer

The partnership will enforce brand suitability across AdLarge's podcast portfolio.

Featured

Triton releases Canadian podcast numbers

Podcast audience market researcher Triton Digital has released new podcast audience numbers for Canada

Featured Publications RedTech Magazine

RedTech Magazine Sept/Oct is here!

In this issue, we shine a light on those taking on what is difficult.

News & Business

Radio still important in Belgian advertising spend

by Marc Maes April 12, 2023 1 min read

According to joint benchmark research by advertising agencies UBA (United Brands Association) and UMA (United Media Agencies), radio accounted for 14.5% of all advertising spend in Belgium in 2022.

TV continued to be the leader of the pack, with 35.6% of total advertising spend. Radio came second, while advertising in press dropped from 6.4% (2021) to 5.3%.