Visual radio boosts purchase intent, study shows
Quantilope study highlights the sales-driving power of in-dash visuals in radio advertising
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The latest survey points to sustained reach above 12 million listeners
The broadcaster is focusing on creators in faith-oriented and family-focused media
It’s no secret that modern IP technology is the gift that keeps on giving. For example, Wheatstone has a little case study of WheatNet IP monitoring via the company’s IP Meters app. The subject was WheatNet IP-linked production studios of
The platform aims to automate sales workflows and help account executives spend more time selling
Albert Rösti's participation highlights radio's role within Switzerland's media landscape
Quantilope study highlights the sales-driving power of in-dash visuals in radio advertising
The production system will generate scripts, voice overs and visuals
Munich station measures the effectiveness of a radio ad campaign
The audio advertising platform is already in eight of Bauer’s European markets
Hits Radio and Magic Radio lead the effort
The goal is to enhance ad targeting for audio streams
The company has added new analysis capabilities for its AI-powered audio intelligence platform, Sounder
The way radio navigates the next decade will depend on where it finds the money; AI can help
The campaign emphasizes radio’s strengths in reaching consumers
Broadcast AI specialist Futuri Media says it has “significant enhancements” for its TopLine sales intelligence platform
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