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Bauer Media Audio, part of the Bauer Media Group, has announced a partnership with audio streamer TuneIn, to the tune of “a significant expansion of its digital audio advertising network, audioXi, through a new direct reseller agreement,” according to a release.
It added details, “This new agreement marks a major increase in audioXi’s available advertising inventory across Europe, unlocking millions more monthly ad impressions across TuneIn’s diverse and high-quality digital audio content. In practical terms, this means advertisers working with audioXi can now reach a greater number of digital audio listeners — across a wider range of formats and content types — within TuneIn’s vast portfolio, which includes live radio, podcasts, music, sports, and news.”
Bauer Media Audio Senior Vice President, Commercial Advisory Rob Timony said, “Partnering directly with TuneIn allows us to strengthen our digital audio offering and provide advertisers with more transparent, flexible, and impactful ways to connect with audiences. This move underlines our focus on delivering high-quality inventory at scale across Europe, ensuring campaigns are both efficient and engaging.”
TuneIn President of Global Advertising Revenue Josh Rothman said, “Bauer Media Audio is a key strategic partner to support our continued growth across Europe. Selling our inventory directly through audioXi makes it easier for advertisers to reach TuneIn listeners and strengthens our position in markets where we are growing quickly.”
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