
AI specialist Futuri is adding a video component to its SpotOn AI-generated content spec ad spot production system. Previously SpotOn produced audio content only.
For the unfamiliar Futuri describes SpotOn as “your personal scriptwriter, voice-over artist, and producer, ready to instantly turn ideas into captivating audio commercials…”
According to Futuri’s announcement, “With just one click, SpotOn Video transforms a 15-second spec spot into a visually engaging video, complete with customizable branding, lifelike AI-generated video, call-to-action screens, and quick-edit prompts to refine it. Sales teams can now deliver agency-quality pitch material in minutes, not days, without needing video production skills or AI prompting expertise.”
Futuri CEO Daniel Anstandig said, “SpotOn has generated over 100,000 audio spec spots since it launched in 2023. We’ve been on a mission to help ad execs bring creative ideas to life fast. Now, with SpotOn’s new video feature, we’re giving media sellers the ability to show what’s possible and unlock bigger opportunities faster across digital platforms.”
One caveat, there is currently a waiting list for getting a shot at SpotOn Video.
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