NumberEight has announced a partnership integrating its ID-less data solution with AdsWizz’s audio advertising platform.
NumberEight’s solution uses anonymized publisher data and contextual information from RSS feeds to predict audience demographics without relying on IP-based methods. According to the company, this privacy-focused approach uses machine learning to protect user privacy while delivering reliable insights, enabling advertisers to reach target audiences effectively at scale without geographical limitations.
Emma Raz, NumberEight’s commercial director, says that combining privacy-first behavioral intelligence with AdsWizz’s advanced audio advertising solutions allows advertisers to deliver highly targeted, privacy-compliant ads that significantly improve engagement with podcast audiences.
NumberEight CEO and Co-founder Abhishek Sen says, “Podcast advertising has been notoriously difficult for a long time – platform fragmentation, lack of reliable and scalable targeting data, privacy regulations, and more. This partnership with AdsWizz finally tilts this balance by leveraging the latest in cross-domain AI to give advertisers the ability to deliver highly personalized messages while upholding the highest standards of privacy and compliance.”
“As privacy standards evolve, our partnership with NumberEight allows us to redefine how advertisers connect with audiences—balancing precision and privacy,” says Anne Frisbie, SVP of global business development at AdsWizz. “This collaboration sets a new standard for improved audience engagement in podcast advertising.”
The new targeting solution is available through AdsWizz’s full product suite, which includes AudioServe Campaign Manager, AudioMatic DSP, AudioMax SSP and Simplecast Professional.
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