
Cumulus Media Fresno, Calif.’s KSKS(FM)/93.7 Kiss Country completed its 28th annual Kiss Country for Kids Radiothon, Sept. 10.
The team was on air from 6 a.m until 7 p.m., broadcasting from the rotunda inside Valley Children’s Hospital in Madera, Calif. The haul was US$103,608, all going to the hospital.
Program Director Andy Winford said, “I’m so proud of our air talent and our great partners at Valley Children’s Hospital and grateful we can be a small part of helping kids here in the Central Valley.”
A release noted, “The daylong broadcast event featured popular on-air personalities Kris & Joe, Erica Pierce, Greg Lane, and Jody Jo…”
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