Audio content producer Benztown and international audio distribution and streaming services provider Zeno Media have announced a partnership to give Benztown’s radio station clients access to Zeno Media’s wide variety of streaming and content production services.
Benztown President Chachi Denes said, “Radio broadcasters are looking for cost-effective ways to strengthen their digital presence and generate added revenue. Our partnership with Zeno allows stations to pair the power and familiarity of their brands with a modern digital audio platform that can help them reach more listeners, create new revenue opportunities, and get more value from the content they are already producing.”
The announcement explained, “Zeno provides dedicated customer support and a robust streaming infrastructure built to integrate seamlessly with broadcasters’ existing live streaming configurations and workflows.” It added, “Beyond streaming, Zeno provides broadcasters with tools to simplify their day-to-day operations, including SoundExchange-formatted music reports and logs to help U.S. stations meet their music reporting and compliance requirements.”
Furthermore, “Zeno also enables stations to monetize digital listening through programmatic advertising using Zeno’s premium audio inventory, while giving broadcasters the flexibility to run direct campaigns through their existing advertiser relationships”
Zeno Media’s Nikols Latuff said, “Digital listening represents an important growth opportunity for radio, and broadcasters need technology that makes streaming more accessible while giving them meaningful ways to build and monetize their audiences.”
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