Studies link audio audiences with higher AI engagement
Radio and podcasts could be valuable channels for AI brands seeking engaged audiences
Breaking News
Butler/Till and iHeartMedia complete agentic audio ad campaign
The AI-led buy could point to a new trading model for broadcast radio
Canadian AM/FM radio accounts for 39% of ad-supported audio listening
Study finds broadcast radio leads YouTube and streaming services within Canada’s advertising-supported audio market
Stéphane Coruble elected egta president
His two-year mandate will focus on collaboration, measurement and AI across media advertising
CRA reports digital audio growth despite softer Q1 radio market
As broadcast revenue softened, member digital audio growth outpaced the wider market
Pattison Media launches “resonate” programmatic radio platform
The platform aims to connect over-the-air radio buying to modern digital advertising workflows
Bauer study points to stronger European advertiser commitment to audio
The research points to rising confidence in audio among brands and agencies
Ozen.fm partners with Canal Café Brasil on podcast monetization
The agreement focuses on connecting established podcast content with growing advertiser demand
Commercial radio reaches 12.8 million weekly listeners, CRA reports
The latest GfK survey highlights multi-platform listening across broadcast and streaming
Ozen.fm appoints Bruno Pinheiro to lead podcast growth in Latin America
The move aims to strengthen its ecosystem across multilingual markets
