Xperi subsidiary DTS has announced that an update of its AutoStage is releasing on Nov. 1.
According to a release the update will provide “radio broadcasters access to new detailed data analytics for their stations that until now have only been available to streaming solutions.”
Xperi Senior Vice President, Commercial Strategy and Partnerships Joe D’Angelo said, “This new version of the DTS AutoStage Broadcaster Portal signals an inflection point in radio broadcasters’ ability to obtain precise listening measurements at scale and with specificity.”
He added, “The portal’s breadth of insights, delivered within 24 hours from millions of vehicles, means broadcasters can measure audience shifts as they happen, and where most consumers are listening — in their cars. This means more relevant programming for audiences.”
The announcement included, “Radio stations are now able to view, with laser precision, audience listening data at the station level by time of day, market, rank, and geography in their core markets and beyond. Reporting capabilities include hourly flow, geographic heat maps and more, including the number of vehicles that are utilized for listening reporting, with market sample sizes updated daily. Reports can trend by days, weeks, months and quarters, as well as hour-by-hour for selected day or days.”
DTS AutoStage operates in 250 U.S. radio metro markets including several in the Top 10.
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