Xperi has launched a premium tier of its DTS AutoStage Broadcaster Portal, adding new analytics capabilities to give radio stations more detailed, timely audience insights. Xperi says the premium tier is designed to support both programming and sales teams by providing visibility into listening beyond a station’s core market, including adjacent areas where signals reach, allowing broadcasters to identify and quantify additional audience and advertising opportunities.
The DTS AutoStage Broadcaster Portal Premium provides access to station rankings by daypart, delivered in near real-time, alongside expanded music charts and data export tools. The new tier was introduced on April 16 and is being demonstrated at the 2026 NAB Show in Las Vegas.
The platform is built on its DTS AutoStage connected car system, which it says is now integrated into more than 16 million vehicles globally, generating large-scale listening data, including more than 34 million hours of monthly listening in the United States alone.
Joe D’Angelo, senior vice president of commercial strategy and partnerships at Xperi, said, “As we talked to broadcasters across the country, we worked to advance the portal to bring them exactly the kind of granular, actionable intelligence they needed. The result is our new premium tier, which for the first time in our industry enables broadcasters of every size to see where their stations rank in their markets and neighboring markets, at any hour of the day.”
As we talked to broadcasters across the country, we worked to advance the portal to bring them exactly the kind of granular, actionable intelligence they needed.
Joe D’Angelo, senior vice president of commercial strategy and partnerships at Xperi
New opportunities for monetization
Xperi explains that the premium tier allows broadcasters to track performance across dayparts, including overnight, morning drive, midday, afternoon drive and evening, and to monitor trends by day, week, month or quarter. This enables stations to respond more quickly to changes in audience behavior, programming or live events.
Additional features include weekly top 100 music charts based on listening sessions, full data export for sales and marketing and combined listening heatmaps across FM, HD and translator signals.
According to Xperi, the broader DTS AutoStage platform spans 13 automotive brands, including Mercedes-Benz, BMW, Ford and Audi, and now provides analytics across 302 U.S. radio markets. The company says this includes smaller markets that have historically had limited measurement coverage.
D’Angelo said, “Our DTS AutoStage Broadcaster Portal Premium opens up a much wider window into listener behavior, delivering intelligence on where audiences are listening, when they are listening and how long they are listening, with unprecedented speed and scope for smarter programming decisions and new opportunities for monetization.”
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