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Commercial Radio & Audio says commercial radio in Australia continues to reach more than 12 million people each week, according to the latest audience data from GfK. The industry body said the GfK Survey 8, 2025, results show commercial radio reaching 12.4 million Australians weekly, maintaining an audience above 12 million since mid-2022, despite shifts in media consumption following the COVID-19 pandemic.
Lizzie Young, CEO of Commercial Radio & Audio, said the sustained reach demonstrates the role commercial radio continues to play for advertisers.
“The consistency, innovation and value commercial radio provides brands is unmatched by any other media channel, and it’s exactly what advertisers need,” Young said. “Since mid-2022, we’ve delivered audiences of more than 12 million continuously. It’s reliable, meaningful reach that brands can count on.”
CRA said commercial radio’s performance aligns with broader audio trends in Australia. It cited Deloitte’s 2025 Media & Entertainment Consumer Insights Report, which found that audio was the only media category in the country showing significant growth, accounting for 28 percent of digital entertainment consumption.
An “audio everywhere” approach
According to CRA, audience behavior increasingly reflects an “audio everywhere” approach, with listeners moving between AM, FM, DAB+ and streaming platforms depending on location and context, including at home, in cars, at work and on demand. The organization said commercial broadcasters have invested in distribution and data tools, including the CRA Audio ID, to make these audiences easier for advertisers to plan and buy.
CRA also pointed to research it says shows that radio delivers a 2:1 return on investment, ranking second only to social media and ahead of video, television, out-of-home, search and connected TV.
“Beyond reach and effectiveness, what makes commercial radio uniquely powerful is the industry’s agility and creativity,” Young said. “Brands can leverage on-air talent who forge genuine connections with audiences, creative production teams who tailor everything to ensure it’s ‘made for audio’ and event teams who deliver memorable brand experiences. It’s expertise that translates directly into maximized ROI, proving exactly why audio is more powerful than you think.”
You can view and download the GfK Survey 8, 2025, results below.
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