In any technology sector, you must continually innovate unless you have a product or service that will never date. Few, if any, can command such a claim. Yet innovation without direction is the reserve of the foolish, and a brilliant idea and the passion to bring it to market is no guarantee of fortune. The broadcast and digital audio sectors have seen more than their fair share of technologies that have burst into our imaginations, only to wither and die or are destined never to see the light of day.
So, what do innovators within broadcast and digital audio focus on? And what makes innovation ‘smart’?
In this edition of The Innovators, we learn what drives the innovation engine of some of the most successful companies in this sector and how leaders within them approach innovation with their eyes on competitiveness and long-term success.
We also ask them to consider what new audio experiences broadcasters should prepare for and where they see untapped potential.
As always, the answers are insightful, valuable, exciting and, quite often, surprising.
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