Commercial radio reaches 12.8 million weekly listeners, CRA reports
Australian commercial radio ad revenue remains sluggish
CRA says it is "a tough advertising market for most"
Breaking News
Podium.me provides a model for youth-generated audio-only storytelling
The initiative aims to help audiences distinguish between real and AI-altered content
Not all innovations are technical or immediately obvious
The platform consolidates mix engine functions to support scalable, multi-studio audio workflow
The latest GfK survey highlights multi-platform listening across broadcast and streaming
CRA says it is "a tough advertising market for most"
Ad Agency BMF was awarded the Overall winner and Best Campaign for their radio ad campaign for Aldi Australia
Spend increased for the supermarket, automotive and travel categories
The "You’re the Voice" initiative is supported by major radio networks and was launched on the UN International Day of Happiness
Nine of the top 10 podcasts in February’s Australian Podcast Ranker are Australian-produced shows
Streaming audio accounts for 63% of the digital ad spend according to a new report which reveals an AU$221 million spend in 2022
Despite strong audience figures, commercial radio ad revenue across Australia’s five major metropolitan markets is down
Results were mixed across metros
Australia saw 755 million podcast downloads in 2022, with news podcasts taking second place to comedy
The Aussie organization is partnering with JB Hi-Fi to launch media campaign encouraging the giving of DAB+ radios for Christmas
RedTech International SAS
250 bis boulevard Saint-Germain
75007 Paris,
France