CRA announces Siren Awards finalists
The awards celebrate the best commercial radio ads in Australia
Breaking News
Ad agency BMF takes round five of the Siren Awards
Ad Agency BMF was awarded the Overall winner and Best Campaign for their radio ad campaign for Aldi Australia
Radio still important in Belgian advertising spend
Research by two major ad agencies shows the relative attractiveness of radio in Belgian ad spend
In radio sales, content “integration” is king
Integrating a client’s product or service into programming is a great offering for a sales team and can be done cleverly and economically
Adthos opens the door to OpenAI generated ads
The ad-sales platform has launched a 100% A.I. platform which can write, create and play audio ads, says the firm
RadioADMaker creates audio spots in three minutes
The platform allows small businesses to create their own audio spots
The Shameless Girls and Squiz Media are top of the pods
Nine of the top 10 podcasts in February’s Australian Podcast Ranker are Australian-produced shows
Digital audio ads surge in Australia
Streaming audio accounts for 63% of the digital ad spend according to a new report which reveals an AU$221 million spend in 2022
Selling multi-platform radio solutions
Radio sales professionals are now tasked with selling across a far broader product suite. This represents an opportunity, but requires a focused strategic approach
Metro commercial radio ad revenue drops 2.1%
Despite strong audience figures, commercial radio ad revenue across Australia’s five major metropolitan markets is down
