Commercial radio reaches 12.4 million weekly listeners in Australia
Super Hi-Fi says its Radio Operating System now delivers listening experiences to over 200 million active users monthly via digital music, digital experiences and traditional broadcast radio, including but not limited to Sonos Radio, iHeartRadio, Beasley Radio Group, Audacy, Peloton, Fubo and others. The platform also supports the delivery of more than 400 million audio ads per month through its Rosetta Traffic service, introduced earlier this year, enabling ad-supported broadcasters and digital platforms to optimize revenue streams.
CEO Zack Zalon said, “Reaching 200 million monthly active users reflects the scale and support of our partnerships, as well as the tools we provide to help broadcasters and platforms engage audiences and operate efficiently.”
2024 — A year of innovation
This past year has seen a raft of product innovations from Super Hi-Fi, underpinning its role in AI-driven radio production. These include the following:
- HLS+ Streaming Technology — A streaming solution combining linear radio production with interactivity and personalization that is compatible with existing devices.
- Voicetrack Fusion — A browser-based workflow tool for voice-tracking and production management.
- StreamPlayer 1 — A low-cost transmitter-based playout device designed for automated station operation.
- Orban OPTIMOD 5950 Super Hi-Fi Edition — A combined audio processing, PPM encoding and playout system developed with Orban.
- Rosetta Traffic — A universal solution for integrating broadcast and digital ads without changing inventory or reporting tools.
- VoiceIQ 2.0 — An AI voice mastering tool enabling high-quality production with essential equipment.
- LiveConnect — A live-over-IP protocol for integrating live studio broadcasts with cloud playout systems, set for release in early 2025.
Thirteen patents protect Super Hi-Fi’s proprietary technology.
CTO Brendon Cassidy said, “Our tools are designed to help broadcasters and digital platforms adapt to changes in the media landscape. With new products in development, we aim to expand these capabilities further in 2025.”
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