Super Hi-Fi launches Rosetta Traffic

Super Hi-Fi has announced the release of Rosetta Traffic, a new solution designed to integrate existing broadcast traffic tools into Super Hi-Fi’s cloud-based radio management and playout services for seamless audio ad integration.

Rosetta Traffic allows Super Hi-Fi customers to deliver broadcast advertising directly from leading traffic solutions such as Marketron to over-the-air stations using Super Hi-Fi’s cloud solutions without requiring changes to their current inventory management or reporting tools. The system reads and translates traffic logs and audio ads in real time, converting them into cloud-enabled ad breaks. These ads are played through Super Hi-Fi’s cloud-based streaming services, with reports automatically integrated back into existing systems for seamless reporting and payments.

“Our goal at Super Hi-Fi is to help transform the radio landscape so companies can thrive,” said Zack Zalon, CEO of Super Hi-Fi. “Rosetta Traffic makes it easier for our partners to use our reliable scale and capability, alongside traditional traffic systems, to streamline operations and succeed in a changing environment.”

Seamless integration

Jimshade Chaudhari, CEO of Marketron, commented on the launch, saying, “Marketron has been innovating in the radio industry for over 50 years with robust traffic and revenue management systems. It’s encouraging to see Super Hi-Fi investing in the sector with technology that supports broadcasters transitioning to the cloud. Super Hi-Fi’s efforts complement our systems, helping our radio customers achieve greater efficiency.”

Super Hi-Fi says that Rosetta Traffic integrates seamlessly with all major traditional broadcast traffic software, enabling radio stations to incorporate advertising into Super Hi-Fi stations without replacing existing systems. It also supports major digital programmatic advertising platforms, including Adswizz, Triton Digital and Amperwave, allowing stations to deliver audio ads on their digital streams.

Rosetta Traffic works with current traffic systems, ad workflows and reporting tools, ensuring a smooth transition without disrupting established processes.

Rosetta Traffic is now available for all Super Hi-Fi-powered radio stations.