Programmatic in podcasting: Why aren’t we there yet?
The increasing popularity of podcasts make them an inevitable focus shift for advertising, but that’s a move demanding care and a clear understanding of the format’s idiosyncrasies
Breaking News
Search Results for: inside podcasting
It’s time to rethink your audio branding
With radio undergoing so much dramatic change, why are stations still holding on to outdated ideas of audio imaging?
The “impossible sell” playbook
Radio is a notoriously competitive industry; so how can we win when the market dynamics are against us?
RedTech Magazine July/August 2023
EBU’s Arcidiacono discusses how technology is encouraging Europe’s public broadcasters to adjust their strategies; a look into IBC2023; valuable insights from this year’s RedTech Summit, and more
Finding your voice, ignoring the naysayers
Record-breaking podcaster Mario Bekes explains how success is down to determination, energy and the willingness to make great sacrifices
Vortex CallMe-diRECt stars at Brazilian festival
Radio Rios in Manaus, Brazil used the Vortex CallMe-diRECt cloud-based codec to cover the Parintins Festival
For podcasters, keeping energy is key
Staying flexible, creating new content and thinking creatively around promotion are also fundamental
Radio TechCon announces 2023 date
This year's event will take place on Nov. 27 in London
South Korea’s CBS selects Triton Digital
Christian Broadcasting System, a religious radio and TV programming creator, will use Triton's podcasting services
Nautel ships VX transmitter series
Nautel has announced that it is shipping the VX FM analog transmitter series
