Programmatic in podcasting: Why aren’t we there yet?
The increasing popularity of podcasts make them an inevitable focus shift for advertising, but that’s a move demanding care and a clear understanding of the format’s idiosyncrasies
Breaking News
Monday August 24, 2026
WaterStone takes Salem Media private
Salem plans further investment under private ownership
swXtch.io promises upgraded network at IBC2026
Also to announce multicasting capability
Flightpath develops Automation Playbooks for podcast ads
The software applies publisher-defined rules when DAI platforms lack the necessary delivery controls
Westwood One’s Bouvard argues AM/FM fills media-plan reach gaps
The analysis challenges whether digital-only media plans provide sufficient scale
Australian podcast data maps valuable listener spending patterns
The July ranker adds commercial context to genre audiences and their buying behavior
Good to Great Lesson #24: Have the courage to ask
One question can transform an ordinary opportunity into an unforgettable audience experience
