According to the announcement the broadcaster “will adopt Triton Digital’s suite of podcasting solutions for secure distribution, seamless monetization, and robust analytics” for its operations in South Korea.
The release explained some details: “Christian Broadcasting System will leverage Triton’s Supply Side Platform (SSP), an audio-first SSP, built from the ground up for broadcasters, podcasters, and music streaming services. Integrated with the world’s leading DSPs, the SSP provides advanced publisher controls to manage access, regulate pricing, and establish ad quality settings in the Triton Audio Marketplace, where CBS podcast inventory will be available for buyers programmatically.”
It added that “CBS will use Triton Digital’s Advertising Platform (TAP) to monetize digital audio content globally and adopt Triton Digital’s Podcast Metrics to access consistent and reputable audio consumption data to gain a better understanding of its audiences and increase overall advertising revenue.”
Triton Digital Vice President of Market Development & Strategy (APAC) Richard Palmer said, “We’re excited to be working with Christian Broadcasting System to provide listeners in that region with the best listening experience available and look forward to helping them expand their reach within the South Korean market.”