Radio.Cloud has launched a new operating model that is now used by Hispanic Broadcasting Inc.’s KYST-AM in Texas City, Texas, in the United States. This model allows stations to operate entirely from a transmitter site, integrating all incoming satellite feeds into the cloud workflow. Radio.Cloud says the initiative aligns with its mission to reduce expenses by transitioning from legacy systems and hardware.
“Radio.Cloud has a track record of pioneering operating solutions for terrestrial broadcasters, allowing our clients to scale and grow through technology,” said Christian Brenner, CEO and founder of Radio.Cloud. “We are very proud of our partnership with KYST-AM as it demonstrates the power of our new operating model. We believe it’s critical that radio continues to innovate in this ever-changing environment and still be able to deliver customized local content in a cost-efficient manner.”
KYST-AM says the new operating model significantly reduces its hardware footprint. All necessary equipment, including satellite dishes, uplink, and receivers, can now be housed in a small area at the transmitter site. Radio.Cloud says such a setup is simpler for music and non-satellite stations and allows for live broadcasting using only a microphone and an internet connection from a web browser.
Feeling archaic
“Radio and the technology behind it were starting to feel archaic,” said Hispanic Broadcasting President and owner Matthew C. Velasquez. “When I saw the possibilities with Radio.Cloud, I knew we could create something that would future-proof our radio station, minimize downtime and maintenance, and open up new opportunities for our broadcasting capabilities.”
Radio.Cloud says the operating model is customizable based on the broadcaster’s needs. The cloud-native infrastructure provides a comprehensive enterprise-wide solution, offering programmers tools to localize content. It suits syndicators or ownership groups looking to distribute and customize content across multiple markets.
“Our biggest technical issues stemming from our automation were always hardware-related more than software-related,” Velasquez noted. “The idea of having a cloud-native automation system versus a local server gave me peace of mind that we would not have any major technical issues going forward.”
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