Canadian radio captures five times the listening time of ad-supported Spotify
Canada-based transmitter-maker Nautel and audio processor Orban want to help radio broadcasters save some money. At the company stand at the IBC show (8D70) they’ll be promoting MDCL [Modulation Dependent Carrier Level] technology.
Nautel says, “Tests conducted by the two companies have repeatedly demonstrated that broadcasters operating –6 AMC MDCL can save up to 70% in power costs over non-MDCL operation.”
Orban Vice President of Business Development Mike Pappas notes, “We conducted a number of field tests in partnership with Nautel starting in 2019… The results were astonishing.”
He elaborated: “Not only was MDCL able to suppress the carrier longer to reduce power consumption, coverage area actually increased and listeners reported improvement in audio quality as well as signal strength. Users can save enough money on power to pay for their transmitter and processor investment in just a few years.”
Nautel’s NX AM transmitters make use of the technology. Nautel offers a web calculator for prospective energy (therefore money as well) savings.
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