Orban to demo AM power savings at 2023 NAB Show

AM station operators visiting the 2023 NAB Show interested in power savings via transmitters supporting modulation-dependent carrier level will have an opportunity to do so in real-time at the Orban booth (W2543), where the company’s founder Bob Orban will conduct live AM power savings demonstrations using all-sport station WEPN in New York City. In cooperation with Orban Integrator, DNAV, Orban will remotely log into WEPN’s Nautel NX50 transmitter to show its 50–75%% power savings by using XPN-AM and running MDCL at 6 dB AMC.

“Through extensive testing, we have shown that customers running Optimod XPN-AM processing and MDCL at 6 dB AMC can increase from 3 dB AMC to 6 dB AMC with little impact on fringe coverage,” said Orban President David Day. “These significant savings in power bills can pay for the cost of their XPN-AM in a matter of months and a new transmitter in three or four years. We have customers up to the top 10 markets running XPN-AM at MDCL 6 dB since 2020, and their combined power savings are probably close to $1 million.”

The company says it designed the Optimod XPN-AM for AM and HD operations and to work in conjunction with MDCL-equipped transmitters to provide significant power savings while bringing ultra-clean, intelligible audio and loudness to AM transmissions.

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