Radio imaging, programming, jingle and vocal services provider Benztown has a new offering for radio stations, Role Callers.
The company explains: “Role Callers provides stations with paid phone actors that offer high-engagement content perfect for drive time or anytime.” Suggested uses includes: “call-ins, comedy bits, sharing local information, talking up contests and promotions.”
Benztown handles the legwork and logistics such as actor prep and scheduling. Benztown producers work “in collaboration with station program directors and producers…” for this custom work. The actors have been auditioned and vetted so no firecrackers should go off. Terms are cash or barter.
“The actors call in to radio stations, asking questions, playing along with comedy bits, sharing local information, talking up contests and promotions, and more — all according to the specific needs of each station. The service is available to stations of all formats and market sizes,” according to the company.
Benztown President Dave Denes said, “We live in a digitally overloaded world, and human interaction and connectivity have become increasingly crucial. Role Callers serves as an invaluable tool, effectively sparking live listener engagement on some of the nation’s most prominent morning shows.”