Timmermans named commercial director at Broadcast Partners

Cellnex—Broadcast Partners has appointed Jens Timmermans as its new commercial director of broadcasting, effective Jan. 1, 2025. Timmermans will oversee all company broadcast-related commercial activities.

Bringing more than 20 years of experience in the broadcast industry, Timmermans previously served as Radio Business Director at Talpa Network, where he played a key role in the FM frequency auction. Before that, he was responsible for talent development and managing technical departments at Talpa Radio and Radio 538. Timmermans is also a former DJ at Radio 538.

Sustainable innovation and customer relationships

Cellnex—Broadcast Partners says that with Timmermans at the helm of its commercial operations, it aims to strengthen its broadcasting business and enhance its focus on sustainable innovation and customer relationships.

“I am very much looking forward to taking on this role at Cellnex—Broadcast Partners and working with the team to chart the route to continue providing customers and partners with industry-leading radio networks and distribution services,” said Timmermans. “My goal is to help Cellnex—Broadcast Partners continue to grow and innovate.”

The company also thanked outgoing commercial director Peter van Klei for his contributions. “Peter’s experience has been invaluable to our broadcast business,” said CEO Nuno Carvalhosa. “We wish him every success in his future career and warmly welcome Jens Timmermans, whose extensive experience will undoubtedly strengthen our commercial direction.”