Genelec appoints Geovoice as distributor in Georgia

Genelec expanded its distribution network by appointing Geovoice as its official distributor in Georgia, extending its reach in Eastern Europe. The agreement covers Genelec’s professional audio monitoring, installed sound and home audio product lines.

Based in Tbilisi, Geovoice will represent Genelec across the country’s broadcast, AV and residential sectors. Founded in 2004, the company has built a strong local presence. According to Genelec, Geovoice is a leading audio distributor in the Caucasus, recognized for its technical expertise and long-standing relationships with integrators and end users.

Lasha Matitaishvili, CEO of Geovoice, said the partnership reflects a strong alignment between the two companies. “The Genelec brand has become synonymous with innovation and excellence in professional audio and installed sound. Genelec’s extensive range of solutions presents a significant opportunity for growth, not just for Geovoice but for all our partners in the region. Together, we have the potential to deliver cutting-edge solutions to our clients and achieve mutual benefits in a rapidly evolving market.”

Steen Tychsen, Genelec’s international sales manager for Southeast Asia, Eastern Europe and Canada, said, “Geovoice was chosen for their deep expertise in professional audio, strong market presence, and commitment to delivering exceptional customer service. Their knowledge of the industry and dedication to quality aligns perfectly with Genelec’s values, ensuring our solutions are supported by a trusted and capable partner.”

Genelec says the appointment strengthens its presence in Eastern Europe and supports continued growth across international markets.

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