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Quu has published its 2026 In-Vehicle Visuals Report, offering an updated view of how radio is presented in the dashboards of the top 100 best-selling new vehicles in the U.S.
Now in its third year, the report includes a database of vehicle data, expanded analysis, an updated dashboard feature scorecard and six key findings, alongside recommendations for broadcasters.
Quu says the data highlights the growing role of visual interfaces in the in-car listening experience. According to the report, screens are now standard across vehicles, infotainment systems are becoming more intuitive, and audio is increasingly paired with visual elements.
Steve Newberry, CEO of Quu, said the findings point to a shift in how audiences engage with radio in vehicles. “In our third year, trendlines are emerging. Screens are everywhere in vehicles. Dashboards are getting smarter and more intuitive to use. Audio is now almost always paired with a visual,” Newberry said. “What listeners see impacts what they hear. For radio, the challenge isn’t availability — it’s discoverability. Ensuring sound is seen isn’t optional. It’s essential.”
The report also indicates that while AM/FM radio remains widely available, it is becoming harder to locate within some infotainment systems. Quu says HD Radio adoption is increasing, while Apple CarPlay and Android Auto remain stable and SiriusXM shows signs of decline in dashboard prominence.
Industry contributors, including Fred Jacobs, Paul Jacobs, Joe D’Angelo and Mike McVay, provided analysis and commentary for the report.
Quu says the findings are based on vehicle sales data from GoodCarBadCar and an independent contractor’s audit of in-dash systems, with analysis by broadcast researcher Doug Hyde.
You can read or download the report below.
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