Commercial radio reaches 12.4 million weekly listeners in Australia
Beasley Media Group has partnered with Podcast Radio and KMG Networks to unveil a new podcast multiplatform radio format on stations in four regions across the company:
- Detroit: 93.5 FM and WCSX-94.7 HD2
- Tampa: 1010 WJBR-AM (formerly WHFS-AM)
- Charlotte: 94.7 FM and WSOC-HD3
- Fort Myers / Naples: 96.5 FM/101.5 FM and 105.1 FM and WXKB-HD2
In addition, fans of spoken word content will also be able to stream the first four custom stations and discover new podcasts via the PodcastRadioUS.com website.
Beasley will brand the stations and digital channels as Podcast Radio Carolinas, Podcast Radio Southwest Florida, Podcast Radio Detroit and Podcast Radio Tampa Bay. The group will support each region’s podcast content with localized imaging, promos and IDs.
Podcast Radio features live “podjocks”, including former KROQ-FM (Los Angeles) personality and Legendary Radio Hall of Famer Gene “Bean” Baxter. The group says the format will showcase the best-produced and popular podcasts from the United States and worldwide, including audio content from TedAudio (TedTalk), Wondery, Evergreen and Corus. The initiative with Beasley is the first of its kind for the company in the U.S. The format will be offered to radio stations and groups on a network/barter basis via KMG Networks. AdLarge Media will facilitate the network advertising sales.
We are beyond excited to be working with Beasley as a forward-thinking and innovative company.
Gerry Edwards, founder and CEO of Podcast Radio
“Podcast Radio is an idea that Caroline Beasley and our team have been thinking about and researching for years, and we’re excited to be the first to launch this format in the United States,” said Beasley Media Group Chief Content Officer Justin Chase. “This concept has been highly successful for Gerry and his team in the United Kingdom, and we believe our audience will fall in love with the Podcast Radio U.S. version we present on our stations.”
“We are beyond excited to be working with Beasley as a forward-thinking and innovative company,” said Gerry Edwards, founder and CEO of Podcast Radio. “Caroline, the team, and Beasley’s great station brands will make fantastic first movers into the Podcast Radio format as they embrace this unique new radio content as a leader in both broadcast and digital.”
Gary Krantz, founder and CEO of KMG/KMG Networks, said, “KMG and Podcast Radio is excited to partner with Beasley Media Group to be the first to bring this proven and innovative idea to the U.S. When we evaluated the business opportunity in America, it was their forward-looking team that shared our vision immediately and stepped up to work collaboratively to execute this across key regions within the Beasley Media Group platform.”
“This collaboration underscores AdLarge’s commitment to delivering exceptional advertising solutions to our clients,” commented Cathy Csukas, AdLarge CEO. “We are poised to unlock new opportunities for advertisers, enabling them to reach their target audiences through premium content.
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