Launched in February 2020, Podcast Radio Network an independent platform for discovering and promoting podcasts through digital broadcasting and an online radio-like experience. With live presenters, news updates and charts, the station plays and talks about podcasts 24/7.
The network has selected Triton Digital for the delivery, monetization, and measurement of its streaming audio and podcast content. Through the partnership, Podcast Radio Network will use Triton’s audio streaming network for the delivery of its commercial radio content online. It will also use Triton’s ad server to insert targeted audio ads into streams, as well as its audio advertising technology to monetize inventory through both open and private marketplace deals.
Triton’s Streaming Metrics measurement service will provide data on the listening audience. Podcast Radio Network will be able to see consumption of its streams by daypart, device, geography, distribution platform and more, in addition to information about listening devices.
“Podcast Radio Network shares our commitment to making engaging and informative audio content available at the highest quality to the widest audiences,” said Benjamin Masse, managing director of Market Development and Strategy at Triton Digital. “We are pleased to provide them with the technology and services they need to increase their reach, enhance the quality of their audio and podcast streams, and increase their revenue.”
Podcast Radio can be heard online and via smart speakers. In the United Kingdom, it broadcasts via DAB digital radio in London, Surrey, Manchester, Birmingham and Glasgow. Headquartered in London, the network is planning to expand within the U.K. and internationally in the coming year.
