Breaking News

News leads April 2025 Australian Podcast Ranker

Jay jay chooses Genelec

Nominees announced for 2025 International Women’s Podcast Awards

DRM Consortium reviews global momentum at 2025 General Assembly

Vortex Communications heads to Podcast Show

SoundStack expands global CDN with new edge-compute locations

IBC2025 registration opens for September event

The Mo Show to spotlight Saudi voices at The Podcast Show 2025

Favorite Music Radio Cebu upgrades with AEQ Capitol IP

AEQ takes Capitol IP Plus to BroadcastAsia

Friday May 23, 2025
Partners
Newsletter
Contact us
About
Edit Content
RedTech RedTech
  • News & Business
  • Strategy & Views
  • Technology
  • Products
  • All stories
  • Contact
  • Advertise
Telos Alliance Shares Omnia Volt Webinar Recording
Trending
Telos Alliance Shares Omnia Volt Webinar Recording

Featured

New ratings survey published in Luxembourg

The TRAIL survey reveals media consumption habits of Luxembourgers aged 16 and older

Events Featured

Radiodays Asia 2025 heads to Indonesia

The event, in Jakarta, includes Podcast Day Asia on Sept. 3

Featured

CRA reports significant Q1 2025 digital audio revenue growth

CRA says digital audio grew 33% in Q1 2025

Featured News & Business

News leads April 2025 Australian Podcast Ranker

The "News" genre reclaimed the number one genre spot for the first time in a year

Genelec, Germany
Featured News & Business Technology

Jay jay chooses Genelec

Ad studio/production house selects 8351 speakers as main monitors

Featured News & Business

Nominees announced for 2025 International Women’s Podcast Awards

This year’s awards attracted entries from a record 35 countries

  • Contact
  • About RedTech
RedTech RedTech
  • News & Business
  • Strategy & Views
    • Strategy & Views
    • Videos
  • Technology
    • Tech Focus
  • Products
  • Events
    • RedTech Summit 2025
    • Previous RedTech Summits
      • RedTech Summit 2024
      • RedTech Summit 2023
      • RedTech Summit 2022
    • RadioWeek 2025
      • RadioWeek 2024
      • RadioWeek 2023
    • Global Online Content Series 2024
    • Events
      • 2025 NAB Show
      • IBC2024
      • 2024 NAB Show
      • IBC2023
      • 2023 NAB Show
      • IBC2022
    • Events Calendar
  • Publications
  • Advertise
  • News & Business
  • Strategy & Views
    • Strategy & Views
    • Videos
  • Technology
    • Tech Focus
  • Products
  • Events
    • RedTech Summit 2025
    • Previous RedTech Summits
      • RedTech Summit 2024
      • RedTech Summit 2023
      • RedTech Summit 2022
    • RadioWeek 2025
      • RadioWeek 2024
      • RadioWeek 2023
    • Global Online Content Series 2024
    • Events
      • 2025 NAB Show
      • IBC2024
      • 2024 NAB Show
      • IBC2023
      • 2023 NAB Show
      • IBC2022
    • Events Calendar
  • Publications
  • Advertise

Click Here to Subscribe to RedTech's Newsletter

RedTech RedTech
  • News & Business
  • Strategy & Views
    • Strategy & Views
    • Videos
  • Technology
    • Tech Focus
  • Products
  • Events
    • RedTech Summit 2025
    • Previous RedTech Summits
      • RedTech Summit 2024
      • RedTech Summit 2023
      • RedTech Summit 2022
    • RadioWeek 2025
      • RadioWeek 2024
      • RadioWeek 2023
    • Global Online Content Series 2024
    • Events
      • 2025 NAB Show
      • IBC2024
      • 2024 NAB Show
      • IBC2023
      • 2023 NAB Show
      • IBC2022
    • Events Calendar
  • Publications
  • Advertise

Click Here to Subscribe to RedTech's Newsletter

Featured Strategy & Views

Podcast Radio is ready for business

by RedTech Staff July 19, 2022 3 min read
 Podcast Radio is ready for business
Print Friendly, PDF & Email

Podcast Radio is launching the first of three brand extensions with the debut of Podcast Radio Business, a 24/7 business station that launches today. The radio station, which provides 24-hour curated podcast programming, says Podcast Radio Business will showcase podcasts related to money, investing, entrepreneurship, marketing and branding.

The station will be available digitally alongside the platform’s main Podcast Radio channel, with new stations for crime and comedy primed to launch in August and September.

“We’re excited to launch Podcast Radio Business,” says Podcast Radio CEO Gerry Edwards.

“It means we can offer listeners genre-specific stations with podcast content to complement our main station. Business podcasts have featured heavily on Podcast Radio since we launched two years ago and now these podcasts will have their own home as well as still being played on the main channel.”

Podcast Radio marries broadcasting and podcasting by using the trust and familiarity people have in radio to help them choose and discover new podcasts.
Its new Podcast Radio Business schedule will include podcasts such as Pitch Deck, Supersonic Marketing and Startup Microdose.

Podcast Radio Director Paul Chantler says that podcasts can be flexible regarding their genre: “When people search for a podcast, tagging solely by genre can sometimes limit discoverability.

“In the busy world of podcasting, a listener may hear an entrepreneurial thought-leader inside of a comedy podcast episode, or an inspirational company narrative being outlined in a wellness podcast. Our new ‘vertical’ channels will be able to navigate these elements of content and provide the listener with a fantastically curated experience.”

Podcast Radio also has a new content partnership with Wondery, to promote their British Scandal podcast series, together with a recently renewed deal with Radio New Zealand to showcase some of their best podcasts. The company also has partnerships with Curiouscast in Canada, Evergreen in the USA and the TED Audio Collective.

Tags: Business Podcast Radio Podcast Radio Network Podcasting
Previous post
Next post

RedTech Staff

contributor


Most Recent
Featured

New ratings survey published in Luxembourg

May 22, 2025
Events

Radiodays Asia 2025 heads to Indonesia

May 22, 2025
Featured

CRA reports significant Q1 2025 digital audio revenue growth

May 22, 2025
Latest Newsletters

15 May 2025 – Greener Radio Workflows | Tough Content Calls | Community Radio Boost

8 May 2025 – Radio’s Crisis Management | Mental Health Awareness | Reimaging Radio

1 May 2025 – Re-imagining Radio | Flanders FM Rethink | Taking Risks

24 April 2025 – Transforming Radio | Finland Goes Pop | Designing Virtual Studios

18 April 2025 – Watch 2 Minutes of Tech From the 2025 NAB Show

17 April 2025 – Shifting Priorities at NAB | 2 Minutes of Tech | Swiss Switch-Off Shift

8 April 2025 – NUG at NAB | Pop-up Radio For Carnival | Contextual Targeting

6 April 2025 – The Innovators: The Secrets of Smart Innovation

3 April 2025 – NAB’s AI Focus | Short-Sighted Shortwave? | Alpes 1 Scales The Peaks

2 April 2025 – RedTech Magazine March/April Is Here!

31 March 2025 – Fresh Tech at NAB 2025: RCS | Xperi | AEQ

27 March 2025 – Sweden’s Radio Boost | VP For Suraci | Broadcasters Back Local Radio

25 March 2025 – Fresh Tech at NAB 2025: Super Hi-Fi | Veritone | Lawo

20 March 2025 – Children’s Radio | RFI Expands DAB+ | More Diversity Needed

13 March 2025 – Alpine Airwaves | New Tech Hits The Road | Radio Bruno Fuels The Ears

6 March 2025 – Rethinking Accessibility | Driving More News | Podcast Diaries

27 Feb 2025 – Digital Development | Radio Relocation | Pirate Academics

20 Feb 2025 – Building Trust | Pop Culture At Europe 2 | Turkey’s DAB Transition

13 Feb 2025 – RÚV on Top | World Radio Day 2025 | RAMP Mentees

6 Feb 2025 – WRD Targets Climate Change | AI Reshaping Radio | In-Car Insights

31 Jan 2025 – RedTech Jan/Feb: Bridging Tradition and Innovation

30 Jan 2025 – US Podcast Rankings | World Radio Day | Register for RadioWeek

23 Jan 2025 – Efficient Transmission | Italy DAB+ Frequencies | Media Concentration in Belgium

16 Jan 2025 – Curious Programming | Bauer OOH Bid | Instant Audio

10 Jan 2025 – Managing Mature Markets | CES Showcases Shifts | Need More Needle

2 Jan 2025 – Orchestrating AI | Discover The Solutioneers | NAB Crystal Radio Award

 

Related Stories for you

News leads April 2025 Australian Podcast Ranker

by Daryl Ilbury May 21, 2025 3 min read

The "News" genre reclaimed the number one genre spot for the first time in a year

Genelec, Germany

Jay jay chooses Genelec

by Brett Moss May 21, 2025 3 min read

Ad studio/production house selects 8351 speakers as main monitors

Nominees announced for 2025 International Women’s Podcast Awards

by Daryl Ilbury May 20, 2025 3 min read

This year’s awards attracted entries from a record 35 countries

RedTech RedTech

RedTech International SAS
250 bis boulevard Saint-Germain
75007 Paris, France

contact@redtech.pro

Subscribe to our newsletter

About

About Us
Work With Us
Contact Us

Advertising

Advertise

Useful Links

Partners
Newsletter

more

Terms and Conditions
Privacy Policy

latest news

Featured

New ratings survey published in Luxembourg

Events

Radiodays Asia 2025 heads to Indonesia

Featured

CRA reports significant Q1 2025 digital audio revenue

Featured

News leads April 2025 Australian Podcast Ranker

Genelec, Germany
Featured

Jay jay chooses Genelec

Follow us:

Copyright RedTech International 2025. All Rights Reserved