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Featured News & Business

Australian commercial radio adds listeners and boosts reach in key demographics

by RedTech Staff July 23, 2025 3 min read
 Australian commercial radio adds listeners and boosts reach in key demographics
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Commercial Radio & Audio (CRA), the industry body representing Australia’s commercial radio broadcasters, says the sector reached 12.5 million weekly listeners in GfK Survey 4 — an increase of 111,000 year-on-year.

In-car listening continued its growth, up by 191,000 to 10.4 million weekly listeners, accounting for 83% of radio’s total audience.

CRA CEO Lizzie Young said commercial radio now reaches 6.2 million Australians aged 25–54 — up 123,000 on the same period last year. “For advertisers targeting this valuable demographic, this growth reaffirms radio’s unmatched ability to deliver both the scale and engaged attention needed to drive real brand impact,” she said.

Young added that commercial radio remains one of Australia’s most trusted media and the only one entirely locally owned. “This means advertising investment directly funds the local media services that are essential for our communities.”

The average time spent listening was 11 hours and 49 minutes per week, with workplace listening accounting for 12 hours and 41 minutes.

CRA also reported a weekly commercial radio streaming audience of 3.3 million. Time spent listening among 10–24-year-olds rose to 3 hours and 17 minutes, while the 25–54 segment includes 1.6 million weekly streamers averaging 3 hours and 22 minutes. Streaming outside the home, car and workplace increased by 25,000 to 795,000 listeners.

You can see the full results and the 2025 metro survey schedule here.

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