Brussels-based jingle house Brandy created a new jingle package for Media One Group's LFM in Lausanne, Switzerland
Global radio industry body, the Association for International Broadcasting, has announced the launch of a working group dedicated to addressing the challenges and opportunities presented by artificial intelligence in TV and radio newsrooms across the globe.
The organization says this working group marks another significant step in its commitment to empowering member companies with the latest technological advancements. It adds that it recognizes the urgent need for broadcasters to comprehend and effectively harness the power of AI in newsrooms to deliver high-quality journalism and enhance audience engagement.
The newly formed working group will serve as a platform for industry professionals, technologists, and AI experts to share insights, best practices and practical guidance, enabling AIB member companies to navigate the complex world of AI. By fostering collaboration and knowledge exchange, the AIB aims to ensure that its members remain at the cutting edge of AI implementation in newsrooms while upholding ethical standards and preserving the core principles of journalism.
Key focus areas
Key areas of focus for the working group will include:
- AI-driven content generation: Exploring the use of AI algorithms and machine learning in automating news content creation while maintaining journalistic integrity and editorial control.
- Audience analytics and personalization: Understanding how AI-powered analytics can provide broadcasters with valuable audience insights, enabling personalized content recommendations and enhancing the overall viewing and listening experience.
- Fact-checking and misinformation: Addressing the role of AI in combating the proliferation of misinformation and fake news, leveraging advanced algorithms and natural language processing to verify and validate news sources.
- Ethical considerations: Examining the ethical implications of AI adoption in newsrooms, including bias detection and mitigation, data privacy, and the impact on employment and diversity within the media industry.
The working group will comprise industry leaders, AI experts and representatives from AIB member companies who are at the forefront of AI integration in newsrooms. The organization says together, they will engage in thought-provoking discussions, collaborative initiatives and research, ultimately enabling member companies to unlock the full potential of AI technology responsibly and effectively.
Walter Fernandez, editor-in-chief and chief sustainability officer of Singapore’s Mediacorp, and member of the AIB Executive Committee, who led the work to form this new working group, says, “The issues around AI in newsrooms are significant and fundamental. We are at the earliest stages of understanding how AI can benefit our output and audience and what the effects will be on our newsrooms. Combining knowledge from all AIB members, and listening to experts in the field, will help us successfully navigate the issues – including ethics – around deploying AI extensively in news operations while preserving the trust of our audiences.”
Simon Spanswick, AIB CEO of the Association, says, “AI presents both exciting possibilities and significant challenges for broadcasters. With the launch of this working group, the AIB is proactively supporting its member organizations by fostering a collaborative environment where we can collectively address the complexities of AI implementation in newsrooms. By working together, we can ensure that the power of AI is harnessed ethically and responsibly, enabling broadcasters to deliver quality journalism while maintaining public trust.”