For World Radio Day, egta, the Brussels-based European trade body for marketers of advertising solutions across multiple screens and audio platforms, is sharing promotional resources prepared for its members to help raise the profile of radio.
Together with other trade associations that are part of the World Radio Alliance, egta prepared a slide deck: ‘10 Things about Radio that may surprise brands‘. This deck gathers facts and figures from various markets represented in the WRA.
The WRA says it encourages radio broadcasters and companies supplying or serving the sector to use hashtag #WorldRadioDay.
Furthermore, the dedicated WRA site features materials from previous World Radio Day celebrations and its recent deck on how Radio works for D2C.
“World Radio Day is a day to celebrate radio’s enduring strength and versatility. It is also the perfect occasion to remind marketers all around the world that while radio is forever evolving and increasing its advertising capabilities in a digital world, it continues to have the power to spread information, create communities and tell stories through its mass audiences,” says Lucy Barret, president of the World Radio Alliance and client director at Radiocentre UK
“Radio continues to be the voice that unites the world, and on World Radio Day, we celebrate radio’s continued relevance in a rapidly evolving advertising landscape. Join us this day in acknowledging the power of radio and embracing the thrilling journey ahead,” says Thierry Mars, radio director for egta.
